This market is probably one of the most competitive job markets in 30 years. There are reasons why people are having difficulty landing a job such as poor marketing skills, poor communication skills, lack of creativity, poor networking skills and lack of self confidence. Why do professionals use the same tired strategies in a job market that rewards networking skills, marketing skills, creativity, competitiveness and persistence? Why do a majority of people fail to understand how the free agent concept applies to the corporate job market? How does a company determine who is a corporate superstar and how much to pay them?